User acquisition = ____ + ____ + ___ ?

Product marketing management in startups

Many of us here would be wondering how to launch a website, how to make a sale, how to earn money. That’s a valid concern and I was in the same boat as others a few years ago. But before all that, the main thing to do is to acquire users. Users eventually become customers and they’re the ones who will end up buying from you.

This blog does not apply to social media use-cases. This only applies for e-commerce type startups. User acquisition for social media involves…