As a Google Maps PM, how can you improve it, and can you beat Instagram?

Google’s real-time solutions

In an interview, if someone asks this question, don’t worry Google has the answer. Let’s see in real-life how Google addresses it. I will give you the answer in a good PM framework.

Google and its new competitors.

Google constantly keeps rolling out features to its star performer: Google Maps. Let’s see what it rolled out in recent times.

Let’s begin with …

4 reasons why Google wants these new features?

1. attract more categories of users to Maps
2. increase user engagement time in Maps
3. keep competition at bay (apple maps, Instagram, tik-tok)
4. and hold its dominance in the internet space

These are pretty self-explanatory. But there’s one striking thing in point 3.

But, how does Google Maps compete with Instagram and Tik-Tok ?

I will explain that later in the blog.

Isn’t Google Maps good already?

Sometimes as a Product manager, you could be wondering, Google Maps look fine, what more improvements are required for that? That’s not how a visionary org like Google…